Grab Your Small Business’ Profile Link Before Some Idiot Does

By: Brian Horn on: December 9th, 2009 6 Comments

Online, reputation is everything. It drives you professionally, personally and algorithmically. Have a good one and you’ll see positive returns. Develop a bad one and you’ll have to work doubly hard to come back into your customers good graces.

While it’s impossible to monitor every venue showcasing public opinion and reviews, you can work to protect your business’ reputation by registering your business’ name with as many social media, forums, and discussion sites as you can, especially the popular ones in your niche.

Why? Well anyone can register any name at a social media site and pass themselves off as you. Or just register the same name and tie it up so you can’t.

If you’ve worked hard at promoting your name (or a forum nick-name), people will assume it’s you they see on various social media sites.

Imagine their confusion when some guy starts posting crazy comments and ideas that aren’t congruent with yours! By not registering your name you’ve also missed the chance to build on it and promote your business image.

Any idiot can come along and register your username, no verification or identification required.

Once they become “you”, they can seriously damage your reputation by making outlandish accusations or promises on behalf of your company.

At the very least they cause confusion without actual malice. It could go on for months before you find out about it and by then…negative opinions about your business are made, your small business’ reputation is damaged and people are left scratching their heads.

If you think it’s a big waste of time to go around and establish your branded username, consider the time and expense it will take to get those negative comments deleted and the confusion straightened out.

Also consider the added link bonus you’ll get by taking possession of your username; many of the social media sites allow  links in their profile that will pass PageRank..

Be pro-active and register your small business’ name on as many social media sites as you can. Tie up your username and avoid damaging your reputation, don’t make it easy for anyone to steal your online identity.

Here are some sites to get you started. Just set up your profile so you can claim your business’ name…and your name also if you want.


Brian Horn, of HornDog Search Marketing, is recognized by many as the "Glazer-Kennedy Secret Weapon", because of his role in helping not only Dan Kennedy and Bill Glazer with search engine optimization and social media, but also many of the top Information Marketers in the world. Brian shares SEO tips for small businesses over at at his blog,

6 Responses

  1. Good advice, Brian. And I suppose the bigger the target someone is, the better the advice is.

  2. Charles says:

    Be pro-active and register your small business’ name on as many social media sites as you can.

    thank you Brian
    just taking action on it

  3. Brian Horn says:

    Thanks for the comments guys!

  4. Brian- priceless information!

    Even though someone doesn’t have any plans to be on all those sites, reserving your name on them is a great idea… and will also help you “own” your google name (the way you discussed naymz in a previous blog post.)

  5. I’m fortunate to have a unique name.

    Which I have secured on dozens of sites — many (such as the social media sites) for free.

    Great advice, Brian.

  6. My brother suggested I might like this blog. He was totally right.
    This put up actually made my day. You can not believe simply how a lot time I had spent for
    this info! Thanks!

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