Getting Found in Google’s Real-Time Search Results

By: Brian Horn on: February 24th, 2010 15 Comments

Try searching for a current sporting event (like this little competition going on slightly north of most of us that you may have heard about) or the latest national news event.

Whether it’s a tweet from someone watching women’s ice hockey or a fresh blog post about the Toyota recall you can find it on Google right after it’s published on the web.

This is known as “real-time search”.

Basically, it lets people searching Google discover breaking news as its happening. Kinda “obvi” by the name…but thought I’d spell it out.  :)

I really hadn’t paid much attention to it until last week when another SEO consultant pointed out the results when you Googled “austin plane crash”. I was leaving in a few days to go to Ryan Diess and Perry Belcher’s Mastermind meeting in Austin (which I just finished up last night)…so I was very interested.

I saw the power of it for first time. There were Tweets from people nearby that felt the explosion, from people watching it on Fox News and from bloggers across the world writing posts about it.

Watch this video from Google showing off this new feature:

If you’re one of the many people that doesn’t see the relationship between social media marketing and search engine marketing…it doesn’t get any more tied in than this. Real-time search results (from Twitter, Facebook and other sources) right in Google’s search results.

Click on “Latest results” or select “Latest” from the search options menu to view. You can also click on “Latest” to just see the real time results (Take a look at the results for “Olympics”). Keep on it for a little bit to see it start scrolling…I know we are all A.D.D. entrepreneurs and don’t like to wait for anything (I want it and I want it now!)…but ya gotta take a sec and wait for it to start scrolling.

It took about 10 seconds for me to go from being shocked by the tragedy of the crash to starting to think how this can be leveraged for marketing Google catches on and fixes the holes.

So, I’ve been playing with it since then and reading up on this new feature. So I want to share my getting found in real-time searches.

1. Use Keywords

Use keywords your page/post titles, and your updates. For example, when you “Retweet” this post (go do that now by the way), you’ll notice that the title of the post is in the Tweet. Keep the keywords you are targeting in your title.

I know…kind of obvi….but stick with me. They get better. Don’t count off this ol’ Texas boy just yet. ☺

2. Talk About Timely Events

Tweeting about ongoing current events can put you right onto page 1 of Google for any searches having to do with that topic, provided the right keywords are in play.

Now you should have some kind of angle on the story (i.e. someone selling golf clubs could have tweeted about the “tiger woods affair” with a link back to their blog or website)

This doesn’t have to be spamming either….you can provide legitimate conversation and simply put yourself on more people’s radars.

3. Have a Lot of Followers

The more people you have following you, the better shot you have at getting your content “retweeted” and shared (did you Retweet this yet?).

The more people sharing your content, the better shot it has of getting picked up real time searches.

Now getting a bunch of followers is not an easy task at all…but that’s too big of a topic get into here.

4. Include Calls to Engagement

Use buttons for sharing your content on different social networks. Like that “Retweet” button at the top that you probably clicked already.

So…for all you hold outs…this is reason #4527 to get involved with social media. We can only expect Google to get better at providing relevant results in this arena…and subsequently more eyeballs.

The more you get involved in social media, the better chance you have of getting your message on page 1 of Google with real time results.

ABOUT THE AUTHOR:

Brian Horn, of HornDog Search Marketing, is recognized by many as the "Glazer-Kennedy Secret Weapon", because of his role in helping not only Dan Kennedy and Bill Glazer with search engine optimization and social media, but also many of the top Information Marketers in the world. Brian shares SEO tips for small businesses over at at his blog, BeOnPage1Blog.com.

15 Responses

  1. John Barry says:

    That’s awesome information and will be a game changer.
    Yahoo just signed a deal with Twitter as well yesterday where they will be including real-time search in there engines as well. Like you said it’s time to get on board with social media.

  2. Great post once again, Brian!

    I wasn’t able to get much of a scroll going in my niche, as this seems more applicable to hot, trending topics (“Yahoo Twitter” produced a stock ticker like scroll), but as you pointed out in tip #2, it just takes a few extra ounces of brain power and creativity to tie the two things together.

    I know that history repeats itself and someday, someone is likely to overtake Google. But from a 2010 viewpoint, it sure seems that Google innovates faster (and more effectively) than anyone else out there.

  3. Goosebumps. Genius.

    And now, readers, go the retweet button above and get the word about this post out there… we MUST make Brain Horn the FORMER “hidden” Genius behind GK.

  4. Rob Anspach says:

    yes, pure genius

  5. Alice says:

    As always…real time solutions:)

  6. Charles Ra says:

    real time search, great posting Brian
    and nice video.

    thanks
    Charles Ra

  7. Charles Ra says:

    this is reason #4527 to get involved with social media
    using keywords, tweeting abouta a hot event, building a lot of followers, call to retweet the content.
    simple n bright steps.
    just wrote them down to act upon it
    thanks Brian

  8. Brian Horn says:

    Thanks for all the comments. Lots of things changing fast in how we receive information…we live in very exciting times.

  9. Charles Ra says:

    hey Brian getting out microblogging here with twitter trail,
    Here’s what I do: connect them all together.
    Get a Twitter account (with your persona name)
    Get a bit.ly account
    Get a Twitterfeed account, this brings myblog posts to twitter
    Get a Hootsuite account, every tweet will dispense across Ping.fm
    get a ping.fm and sign up on most of the networks.

    easy, smooth tweeting. very excited here.
    be well,

    Charles Ra

  10. Google’s “social circle” results also hammer home the “obvi” consequences of not utilizing social media.

  11. […] Getting Found in Google’s Real-Time Search Results This article is one of my favorites from this week because by “another SEO consultant” he meant me! This is one of the coolest things I have seen from Google in a while, and shows where search is headed. If you read nothing else, read this article to see where search is headed. And by sure it check it out for yourself, it really is very cool! “…If you’re one of the many people that doesn’t see the relationship between social media marketing and search engine marketing…it doesn’t get any more tied in than this. Real-time search results (from Twitter, Facebook and other sources) right in Google’s search results…” read more… […]

  12. […] me yet. Yeah it doesn’t sound as sexy as some of my past topics (Google Buzz and Local SEO, Google Real Time Search Results, Leaving Comments to Make You Famous, etc), but these are some cool tips you can apply in 30 […]

  13. Great advice, as always, Brian.

    As Dan and other direct response marketing experts have been teaching us for years: “Enter the conversation already going on in your prospect’s mind.”

  14. You are a great example of someone who takes MASSIVE action, Charles! Keep implementing like crazy!!

  15. Eloy Zimick says:

    This has been one of the top blogs i have checked out. It was actually very informative.Looking ahead for a lot more blogs of this particular in near coming future

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