Try searching for a current sporting event (like this little competition going on slightly north of most of us that you may have heard about) or the latest national news event.
Whether it’s a tweet from someone watching women’s ice hockey or a fresh blog post about the Toyota recall you can find it on Google right after it’s published on the web.
This is known as “real-time search”.
Basically, it lets people searching Google discover breaking news as its happening. Kinda “obvi” by the name…but thought I’d spell it out.
I really hadn’t paid much attention to it until last week when another SEO consultant pointed out the results when you Googled “austin plane crash”. I was leaving in a few days to go to Ryan Diess and Perry Belcher’s Mastermind meeting in Austin (which I just finished up last night)…so I was very interested.
I saw the power of it for first time. There were Tweets from people nearby that felt the explosion, from people watching it on Fox News and from bloggers across the world writing posts about it.
Watch this video from Google showing off this new feature:
If you’re one of the many people that doesn’t see the relationship between social media marketing and search engine marketing…it doesn’t get any more tied in than this. Real-time search results (from Twitter, Facebook and other sources) right in Google’s search results.
Click on “Latest results” or select “Latest” from the search options menu to view. You can also click on “Latest” to just see the real time results (Take a look at the results for “Olympics”). Keep on it for a little bit to see it start scrolling…I know we are all A.D.D. entrepreneurs and don’t like to wait for anything (I want it and I want it now!)…but ya gotta take a sec and wait for it to start scrolling.
It took about 10 seconds for me to go from being shocked by the tragedy of the crash to starting to think how this can be leveraged for marketing Google catches on and fixes the holes.
So, I’ve been playing with it since then and reading up on this new feature. So I want to share my getting found in real-time searches.
1. Use Keywords
Use keywords your page/post titles, and your updates. For example, when you “Retweet” this post (go do that now by the way), you’ll notice that the title of the post is in the Tweet. Keep the keywords you are targeting in your title.
I know…kind of obvi….but stick with me. They get better. Don’t count off this ol’ Texas boy just yet. ☺
2. Talk About Timely Events
Tweeting about ongoing current events can put you right onto page 1 of Google for any searches having to do with that topic, provided the right keywords are in play.
Now you should have some kind of angle on the story (i.e. someone selling golf clubs could have tweeted about the “tiger woods affair” with a link back to their blog or website)
This doesn’t have to be spamming either….you can provide legitimate conversation and simply put yourself on more people’s radars.
3. Have a Lot of Followers
The more people you have following you, the better shot you have at getting your content “retweeted” and shared (did you Retweet this yet?).
The more people sharing your content, the better shot it has of getting picked up real time searches.
Now getting a bunch of followers is not an easy task at all…but that’s too big of a topic get into here.
4. Include Calls to Engagement
Use buttons for sharing your content on different social networks. Like that “Retweet” button at the top that you probably clicked already.
So…for all you hold outs…this is reason #4527 to get involved with social media. We can only expect Google to get better at providing relevant results in this arena…and subsequently more eyeballs.
The more you get involved in social media, the better chance you have of getting your message on page 1 of Google with real time results.