“I need help building my list!”
This is a universal problem that virtually every business owner has and it’s the number one thing we’re told by you that you need help with.
This is a great thing for two reasons…first off it tells us you understand the value of a list. Recently I was in Chicago and went to a restaurant called Carnivale with Darcy and “the jewel” (aka Mike.)
It’s one of Mikes favorite places to eat but just about every time he goes there he uses a discount offer from a daily deal site because they advertise on there all the time (I won’t go into the Jewel being a cheapskate here). Even though he’s been to Carnivale a number of times, not once have they asked him for his information so they could follow up directly with him. Instead they rely on using high-cost daily deal sites to get customers instead of simply going to their own list. Most people aren’t even aware that they need a list.
So simply by asking this question it implies you understand the value of having a list and that’s good news.
Secondly…and really more importantly, it’s a great problem because it’s one that can be solved.
Easily, and in a variety of ways!
One of my friends who is an online list-building “guru” recently released a video showing the four steps to creating a list building machine. In one example he shows how they took a virtually “dead” blog and now drive over 10,000 visitors a day to it, and more important capture contact information from over 600 new visitors EVERY day!
You can watch the entire video by clicking here and below I’ll share with my best take-a-ways. This particular video is all about using your blog as the center of your lead attraction universe. If you don’t have a blog, he shares resources you can use to start one immediately, for FREE. Now for the four steps.
1. Create a Stand Alone Opt-in Page. Too many people make the mistake of driving traffic to their blog and hoping that an ad on the right hand side will get people to opt-in, or subscribe to their blog.
In reality, using text throughout the blog article telling people how to subscribe and making a clickable link will convert 10x-15x as many people into subscribers. This is sooooo important because if someone finds your blog through a search engine, chances are they may never find it again when left on their own, so you NEED to capture their information the first time they come. Jeff describes various ways to do that here.
2. Sell Visitors On Why They Should Join Your List. Let’s face it. We all get plenty of e-mail so we’re really not looking to subscribe to more lists…UNLESS it’s something you’re very interested in, something entertaining, or something that will be helpful to you.
For instance if I went to a blog and they said “Sign up to get the latest reviews for the best restaurants in the country, shared with you in a fun and interesting way, and get exclusive notifications of new openings and special promotions in your area!” I might subscribe to that because they really “sold” me on why I should subscribe. Chances are most won’t try and “sell” me on subscribing and simply say “Sign up for our e-newsletter.” No, thanks. Not interesting.
3. Split Test Everything!!! We all know we should test different things in our ads and our marketing but most of us really don’t do this because we’re not sure how or what to test. Jeff goes through a list of 7 things to test and shows you the tools he uses to do this easily and quickly on his video here. While I can’t go into all seven the top two you should test even if you test nothing else are your “Headlines” and your “Call’s-To-Action.”
If you do nothing else first test your headline because this is what determines if people will even read or listen to the next thing you have to say. If you send out e-mails your subject line should be viewed as your headline. In a radio, or TV ad it’s the first sentence people hear. You need them to listen, read, or watch if you’re going to convert them into a customer, client or patient so start with testing your headlines.
Then Jeff says to test your call-to-action because this is where the rubber meets the road and people decide to continue their journey with you, or leave you penniless on the side of the road. You might be surprised at some of the simple tests he ran and their results.
4. Make Your Opt-in Page Easy To Find! You don’t want people to need to search to subscribe to your blog, e-mail list, mailing list etc…you need to present it up front and often.
You may think it’s easy to find because you created a button or have a link in your header, but why not have it in multiple places. Here Jeff shows you five different places you can advertise your opt-in page and the benefits of the different strategies.
Obviously in this blog, I’ve used this simple strategy and made it virtually impossible for you to read this without being presented multiple times with the opportunity to check out Jeff’s full training.
Anyhow, those were my take-a-ways from his free training video. If you have a few minutes (about twenty actually) check it out. Even if you don’t have a blog, or aren’t marketing online you’ll get useful tips you can apply to virtually any media. Leave a comment below after you watch Jeff’s video and let me know what your biggest take-a-ways are.