Eavesdrop What the ENTIRE Internet is Saying About You

By: Brian Horn on: March 30th, 2011 4 Comments

You may, or may not have notices the “Discussions” option in Google recently.

It allows you to specifically target either forums or Q+A …and it’s killer place to perform competitive intelligence and do a little research.

Here’s 4 ways to leverage discussions for SEO + competitive intel:

  1. Search your competition. There’s a good chance you’ll find potential customers asking about features, alternatives, etc. This gives you a shot to present your business or product as an alternative, or simply learn about what makes them happy…or mad.
  2. Search your keywords.  You’ll find hot tending topics with engaging content. You can use these as ideas for blog posts or articles, or even just social media posts.
  3. Search your name/business name – This will give you opportunities to jump into the conversation…this will blow their socks off…very impressive.
  4. Search high-level topics around your keywords – , you’ll find niche forums and blogs based around your topic.  IF there is a lots of activity or members….JOIN and get involved.

I know that you’ll be able to think up other ways to use it…if you have a good one, share it in the comments!


Brian Horn, of HornDog Search Marketing, is recognized by many as the "Glazer-Kennedy Secret Weapon", because of his role in helping not only Dan Kennedy and Bill Glazer with search engine optimization and social media, but also many of the top Information Marketers in the world. Brian shares SEO tips for small businesses over at at his blog, BeOnPage1Blog.com.

4 Responses

  1. Thomas John says:

    Great tip thanks! As Dan and other have said over and over, we need to find out what potential customers want and find a way to give it to them. Using the discussions tool you mention looks like a quick way to get some really good research. Thanks!

  2. […] Eavesdrop What the Entire Internet Is Saying About You — Brian Horn of Insider’s Circle looked at Google’s Discussions feature and how you might find it helpful for your SEO and Internet marketing. It includes a list of ways you can use it, but we bet you can think of some more. A good one to enjoy with your morning coffee, for sure. […]

  3. Another great and free service from Google is Google Alerts. These alerts search the Google Index, so if they pick up on it, you’ll know about it. You can get the alerts by email or RSS.

    As with the discussions you can monitor your own brand and keywords, or those of your competitors. Another great intelligence tool.

  4. Rob Anspach says:

    I actually put together a 3 video series for my SuccessSecrets.tv online show that showcases a lot of the free resources available for web marketers.

    One tip is to take advantage of the free service offered by GetListed.org – this site will help you check to see where you are listed and help you claim your listing on Google, Bing, Yahoo and others. Check it out.

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