Don’t Bitch and Moan…Take Advantage of The Latest Google Search Algorithm Update

By: Brian Horn on: March 23rd, 2011 7 Comments

Google changed its search algorithm in January and February of 2011 (known as the Farmer Update), giving basic importance to a website’s content. While in the past many websites that provided duplicate content or low quality content to their readers could reach high ranking levels through just link building, today its easier for websites that provide the public with unique content to be displayed on Google’s first page results.

The internet seems to be acquiring a more balanced way of functioning after the distortions caused by spun and PLR (public label rights) articles that were poorly written and didn’t provide useful information to the public.

You must take advantage of this change and send organic (free) traffic to your website for an unlimited period of time by using quality content, instead of constantly paying for Adwords ads. Your website will attract daily traffic if it contains superior content that cannot be found elsewhere, and you’ll spend a finite amount of money to fill your pages with this content only once.

There are millions of writers online who can provide you with interesting articles that will have a magnetic effect on your readers. These articles will also attract search engine traffic, by containing the keywords typed in by most internet users when they look for the information the articles provide. There are plenty of websites provide website owners with perfect content for the web written by professional writers. There are many other content providers online; you can choose from a great variety, depending on your budget.

You should post your articles’ links at your home page. Whenever your readers click on your links, they will be directed to that article page at your own website. You should add each article in a separate page of your website, so that each page will attract search engine traffic based on the article’s keywords. The more pages you add to your website, the better it will be for its ranking.

Whenever the information given by an article can be related to the information given by another one at your website, you should link both pages through anchor text. This practice will help each page get a better ranking. It will also improve your website’s usage, helping your readers easily find related information. All article pages must also contain a link to your sales letters, so that articles can convert your visitors into customers.

You can also provide your readers with daily content through a blog that can be easily updated. Put widgets at your website pages, linking them to your blog.

If you do maintain a blog you’ll have to keep purchasing new articles. However, you can also write a few short blog posts yourself, linking them to content already provided by various online sources.

You’ll merely give your personal opinion about the information you have collected. Post better articles written by ghostwriters once or twice per week, among your short blog posts, so that your blog will attract daily readers.


Brian Horn, of HornDog Search Marketing, is recognized by many as the "Glazer-Kennedy Secret Weapon", because of his role in helping not only Dan Kennedy and Bill Glazer with search engine optimization and social media, but also many of the top Information Marketers in the world. Brian shares SEO tips for small businesses over at at his blog,

7 Responses

  1. Alex says:

    Good Post! We posted a few similar articles on our website a couple weeks ago. What Brian and Google are saying is crucial to your ranking and to your influence with your potential clients. Content in any form is what we are looking for as buyers. And, you want your website or blog to be the primary source of informative and educational content for your potential clients and the search engines. If you don’t have the content your competition will. At We Do Web Content we take time to learn about your business and your clients to best write and syndicate content your potential clients and the search engines are looking for.

    See similar articles on Google Panda update:

  2. david kay says:

    great article. I have a blog for my pool table services company. I started blogging last year and to date I have published over 200 blogs. thanks for your article.

  3. Great article. Content is king and it should be king. Don’t know why I am saying king so much, but maybe because of the previous comment.

    But seriously, search engines want to provide relevant content and good content. So no matter what happens with the algorithms they use, having good content and frequent updates, should allow you to maintain a decent ranking. I’m not an SEO expert, but this just seems to be common sense.

    I’ve started documenting every step of my real estate investing business on my blog. It is a great way to provide content and is an fun way for me to do it. I don’t feel like I am generating content for contents sake. So try to find a fun way to add content so that it’s not so much of a pain in the butt.


  4. Rob Anspach says:

    I’ve written over 200 articles for my own blog, and then some for others.
    Plus, created video and ezines! In every case, I’ve created backlinks that have helped me stay on the Top of search engines and given me the exposure to show people what I can do.

    Seach engines love fresh content and will give those who constantly add it to their websites more credence.

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  6. I agree it’s sad, but the ironic part is that people are upset that they want to tear down this relic of the industrial age when in 1902 the people probably cried “save the cow pasture”

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