Search engine optimized copywriting doesn’t have to be difficult. The following SEO writing tips ensure that websites will be ranked higher.
A higher rank means more website visitors visit the site which equates to future sales and profits (obvi, right ).
Write valuable content
Provide website visitors with valuable information. If the website looks attractive but has poorly written copy, readers will leave. Does the website offer current news in that specific industry? Is the information “evergreen?” Evergreen content is information that isn’t outdated.
Everyone loves a freebie
What free incentive does your website offer? Include a complimentary consultation or free sample in the call to action. “Click here” isn’t enough to grab readers’ attention. Website visitors need to take immediate action and a site’s call to action needs to reflect urgency. For example, “sign up today for a complimentary Shiatsu massage” sounds more attractive than “click here to receive a massage.”
Go back and read what you actually wrote. Do you even understand the message? As the writer, if you don’t understand the message then neither will your audience. Write for the reader and then write for the search engines. Don’t use keywords that sound unnatural and don’t “keyword stuff.” This black hat SEO technique – using too many keywords on one web page – is frowned upon by SEO professionals and will decrease your site’s overall PageRank.
Use bold and italics
The eye is attracted to copy that stands out from the rest. Don’t go overboard but highlight key messaging and points with bold and italics. You don’t want to give your readers eyestrain by overdoing it on the bold and italics.
Use well-researched keywords
Research keywords before using them in web copy. Utilize free online resources such as keyword trackers. Create lists of keyword phrases relevant to how visitors would actually search the site. Don’t create lists based on how you would search your company’s website. Think like your customers and clients – base keywords around the products and services you sell.