4 Tips for Choosing a Domain Name

By: Brian Horn on: January 26th, 2011 22 Comments

Choosing the perfect domain name is essential if you want people to remember your business (or product) and keep coming back. Choosing the right domain name is important for many aspects of Internet marketing and there are some important considerations that you will need to understand before committing yourself to a certain web address.

Following are some important tips to help you arrive at the best decision, whichever host you go for.

1 – Integrate Keywords into the Address

If practical, which it often is, integrate an important keyword relating to your business in the domain name. For example, if you are running a travel-related website, try to integrate the word ‘travel’ or another relevant keyword into the address. This will be beneficial for Internet marketing and it will also help people to remember the name of your website.

2 – Choose the TLD Carefully

TLD stands for Top Level Domain. This refers to the last part of your web address (.com, .com.au, .co.uk, .org etc). For a website which is relevant to people all over the world, a .com address is normally the best one to go for. If your website content is primarily or only relevant to people in your country, then you will usually be best off using your country’s TLD (.co.uk, .ca, .com.au etc.).

Using your country’s TLD immediately tells your visitors that you are a local business. This may be exactly what you want to achieve. .org addresses were always intended to be used for non-commercial entities though this is not so much the case any more. .net is another of the original TLDs and is suitable for Internet-related services such as web hosts. Other TLDs are only available to certain organizations or business such as .aero for airlines and .mobi for mobile phone-related sites etc.

Some countries have also made their TLDs available to the rest of the world. In some cases, these TLDs may be more suitable for your website as they can make for a catchier and more memorable name. The Pacific island nation of Tuvalu has the TLD of .tv, for example. Micronesia uses .fm. Both TLDs are open to registration around the world, so if your site is related to television or online video, .tv might be a better TLD to choose from. Likewise .fm is ideal for music and radio sites. Other popular TLDs include .me (Montenegro) and .info.

3 – Avoid Using a Similar Address to a Competitor

Always make sure that people are not likely to mistype your web address and end up on another similar site, especially that of a competitor.

Be careful to choose a website that is sufficiently unique. Some businesses even register domains which are typed incorrectly. For example, if you type in amazonn.com, you will be taken to amazon.com because the company has registered both domain names.

4 – Multilingual Domain Names

Internationalized domain names are gradually starting to appear. However, people have been used to using plain ASCII web addresses since the Internet first existed. It will take a great deal of time for this to change, if indeed it ever does. In the meantime, it is generally not a good idea to register a multilingual domain name unless you also already have an ASCII version of your web address.


Brian Horn, of HornDog Search Marketing, is recognized by many as the "Glazer-Kennedy Secret Weapon", because of his role in helping not only Dan Kennedy and Bill Glazer with search engine optimization and social media, but also many of the top Information Marketers in the world. Brian shares SEO tips for small businesses over at at his blog, BeOnPage1Blog.com.

22 Responses

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  3. jack fisher says:

    The best way to do is to buy all the keyword related domain extensions. So that your competitor will not buy the other extension with the same keyword.
    When buying domain buy the .com, .net , etc, and other extensions as well not expensive.

  4. Exabytes says:

    Make sure the domain name you get is short and simple, easy to remember and spell it.
    Looking for .com extension or local country domain name will be the smarter choice
    Make sure that creative yet descriptive
    Domain name must be Brandable
    Please don’t contain hyphens or numbers
    and lastly contain keywords in the domain name

  5. Domain4U says:

    Though I always want to register my chosen domain but nowadays it’s very difficult to get one.

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  17. Joe Syrowik says:

    Hi Brian,

    Thanks for the great tips on what goes into creating an effective domain name. They all have value. Additionally, I believe one needs to be strategic when initially coming up with potential names. This means considering things like your mission statement, target audience, competition and reputation you’re trying to establish. It is then, at that point, where your tips can be best applied to make sure you don’t do something foolish. Hope this makes sense and thanks again for the post.


  18. Ritu says:

    Choosing the right domain name is the most important part in creating a website. The domain name identifies the business.

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