Steve always wanted to live on a farm, grow flowers and raise bees.
It was a long-time dream…but to him it was just that, a dream.
He was chained to his 9-to-5 job working in the area he’d gotten his masters in… computer technology.
Although he made very good money, he hated being trapped at his desk. But he needed money to support his family and he didn’t see much money in growing flowers and raising bees. Neither did his family.
For fun, Steve started creating websites about things he was interested in. He started making a little money and started paying for things like vacations and other “nice to have” luxury items.
But then he had an idea. Maybe he could use the money he was earning to buy that farm he wanted—so he could turn his dream into a reality.
Well, a few years ago Steve did just that. He bought a farm and some bees. Quit his 9-to-5 job and exchanged his long commute in traffic to a short walk from his house out to his garden.
He still makes money from his websites. And he knows if he needs more money for something, he can just email his list with a new offer.
While growing flowers may not be your dream, I’m guessing you have a dream of your own…one that doesn’t involve slaving away, hoping you’ll have enough money to retire one day so you can do what you really want.
People always ask me what’s the easiest, fastest way to make money. The short answer is to do what Steve did. And I’m not talking about creating websites.
What I’m talking about is what Steve really does—he markets information.
Here are four of the basic steps for getting started.
Step one: Figure out what information you want to market. To keep it fun and easy, use the knowledge you already have to create information products to sell.
Everyone, and I mean everyone, knows a lot about something. So think about what interests or hobbies you have. Consider the business you are in—are there opportunities to provide information to your clients or colleagues?
Think about what people always ask you about, things you’ve overcome, or successes you’ve had in life that others find difficult to achieve.
Information that shows you how to improve your skills or provide training are very popular as are financial tips, business and moneymaking information, health and fitness and travel/entertainment sites.
But your topic can really be about anything. Painting, gardening, entertainment in your city, something you’re an expert in, a hobby, or a topic where there is a shortage of good information available online.
In fact, I remember reading a story that appeared in the Chicago Tribune about a guy who loved playing Santa Claus and couldn’t find any websites with information about where to see Santa in Chicago. So he created a website with information about where and when you could see Santa in Chicago complete with tips and information such as where to get your photo taken with Santa. The website has brought him a lot of press and I’m sure a lot more bookings.
Step two: Evaluate your idea. After you’ve thought about what you want to market, it’s always a good idea to find out if there is actually a market for it. This way you don’t spend a lot of time creating a product only to find out no one will buy it.
Step three: Decide on the best way to deliver your information. There are dozens of ways to do this. Some of the more popular ways are through:
- Reports, e-books, or books
- Pre-made templates
- Directories of information
- Audio recordings
- Membership sites
Keep in mind that you can use more than one of these ways to deliver your information, but you’ll want to pick one to start with.
Step four: Create your product. Once you’ve determined your topic, evaluated that there are people who will buy it, and know how you will deliver the information, you’ll want to create your product. Don’t worry though, it’s much easier than you think, and can be done as quickly as in a day. Especially if you use the swipe and deploy method we often refer to and model after a successful info-marketer. (You’ll find 7 different complete, examples for successful info-publishing models in a totally FREE live-training Dan Kennedy’s doing Monday Called “Essential Internet Marketing Truths” click here to register for this one-time…never to be replayed Free event now!)
For Steve, info marketing helped him create the dream life he always wanted. Most of us trade our time for money, always thinking “someday” you’ll have time to live the life you want. This is an opportunity to start living that life now.
With no inventory, and low cost and low risk, you can create your information product once and continue to sell it again and again. Some information products sell year after year, decade after decade, creating serious residual income.
Not only can this be very lucrative, you can keep it running on autopilot or with minimal direct involvement. And the best part is, you can do it alongside your business or use it to transform your existing business into a much more profitable one.
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