When I started in the information marketing business 40+ years ago, there was double digit inflation, double digit unemployment, and double digit interest rates. Not great conditions.
There weren’t as many tools and media available, and I had to stumble around to figure things out. Still my first time out I made about $15,000.
I’ve made some expensive mistakes too.
In fact, just one strategy, had I implemented it from the beginning instead of doubting it would work, would have meant I’d have an additional $30 million dollars in the bank right now.
I’m not too happy about that, but I share it as a demonstration about what doubt rather than testing can do to your bottom line.
There is an explosive need for information right now. People are trying to find the guy who can teach them how to do things and often someone to also do it for them. You can be “that guy” and have your info-marketing business up, running, done, and making money for you in a very short amount of time.
Here’s a simple strategy I used, that still works well today.(Tweet this!)
I identified a very small niche market of about 3,000 people all in the same business who happened to have a profound interest and limited knowledge about a subject I happen to be very knowledgeable about. I created a catalog offering information on different subjects to determine what their interests were. Note, I didn’t create the products at first, only the catalog describing them.
After cleaning the list, I mailed the catalog to a list of about 2,000. I created the products as people ordered them. Not only was I able to identify what their primary interests were but I was also able to create a “hot list” of about 250 buyers.
I then sent a sales letter marketing a newsletter focused on the topics these people had demonstrated the greatest interest in. Again, I created the marketing first.
I mailed my sales letter to the 250 buyers, several times in a sequence with additional cover letters. Within a month, I had nearly 80 subscribers at $149 a year. Gradually I mailed to the entire universe of 2,000. I kept at it. Within the year I had nearly 1,000 subscribers.
With all the possibilities to expand your business, even with as few as 1,000 subscribers, you can easily provide an income of $250,000 to $1 million a year.
Here are three important tips for starting your info-marketing business:
1) Limit experimentation: It’s expensive to experiment with media and strategy. A good strategy is to follow what the leader is doing so you can be successful as soon as possible. If someone is doing something more than once, then it is probably working for them—which means it will probably work for you too.
2) Determine what the market will buy first. As noted above, finding out what my customers wanted BEFORE I spent time creating a product paid off. It’s expensive and time-consuming, not to mention frustrating to create a product that no one wants to buy. First get your customers to line up, wallets in hand wanting to buy what you have to offer and then create the product.
3) Do it quickly. Money loves speed. So the faster you can implement something, the more money you’ll attract and the faster you’ll get money into your bank account.
Whether I’m creating a sales letter, a campaign, or an information product such as a book, I use a proven formula, templates, and a copy bank. GKIC does the same. And you should use templates and tools to get your marketing and product creation done fast too.
Nothing stops the information marketing industry…not the economy, not war, not inflation.
Just look around and you can see that it is alive and well—and that people are doing very, very well in the info-marketing business.
Every day people wake up to a business where money is always in motion. It’s a way to make money that is adaptive to most any situation or circumstance. It offers maximum lifestyle flexibility. It’s fun. It has global reach. And if you know what you’re doing, you can quickly take your income to dizzying heights.
So what are you waiting for?
P.S.– Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Click here to claim your customer-getting, sales-boosting tactics.