The Most Important Business Breakthrough In My Life…Could It Be Yours Too?

By: Dave Dee on: July 2nd, 2013 6 Comments

People often ask me about big breakthroughs in my life.

If you’re at all familiar with my story, you may think I’m going to talk about how, from the age of eight, I dreamed of becoming a professional magician …

And how my dream didn’t really take off until I purchased Dan Kennedy’s Magnetic Marketing  program.

It’s true, that was a big moment in my life. It had a huge impact on my income and allowed me to pay off all my debts.  I went from doing three shows a month to averaging 30 shows a month – by my fourth month I ended up booking 57 shows.

But that’s not what I want to talk to you about today.

What I want to talk to you about today is the big, BIG Breakthrough I had right after I booked those 57 shows.

You see, it was then when I realized what I was really doing was trading time for dollars. I was living my dream, but I was limited by what I could do. I couldn’t really do more than 57 shows a month, nor did I want to. And then another thing got me thinking…

What if something happened to me? What would happen if I broke my leg or got sick? I started thinking about the fact that if I couldn’t go out and do the shows, I wouldn’t be making any money whatsoever.

That’s when Dan Kennedy said to me, “You should package how you did your marketing to book so many shows and sell it to other magicians.”

So I took Dan’s advice and placed a small ad in one of the four trade magazines for magicians. Before long, I made my first sale. At first I thought this information business would be a nice little residual income in addition to my shows. But sitting at home getting checks in the mail turned out to be a lot better deal than working all the time.

Personally I didn’t have a lot of money, so I started with a tiny $65 ad. I picked the number one trade magazine for magicians and placed my ad that said something like, “If you want to book more magic shows, call…”

I had a toll-free recorded message that offered a free report, which was really a sales letter. I mailed the sales letter that told my story about how I was a professional magician that could book more shows than anyone else in the business.

For people that didn’t respond to my first sales letter, I followed up with a second letter at day 14 and a third letter on day 28.

When that first ad worked, I expanded it to a half page ad and then to a full page ad in the same magazine. Then I did the exact same thing in the other three magician trade journals.

The second part, of course, was to create the product. Because once I knew people were interested, I had to make available to them the product I promised in the sales letter – a course that included six audio cassettes.

I didn’t have any professional recording equipment, just a little clip-on microphone I bought at Radio Shack and my home stereo system.

The cord for the microphone was so short I had to lie on the floor next to my stereo to make my recordings. To duplicate my tapes, I used boom boxes.

As time went on, I created more and more products and built my customer base. I became known in the magic business as the marketing guru guy. And I built the value of my business enough to where someone wanted to buy it. So I sold my business and went on to create other information businesses.

This grew to people wanting to pay me large sums of money to license my program in order to adapt it to their industry and sell it in their own niche and much, much more.

That $65 dollar ad and sales letter turned out to be not only one of the biggest breakthroughs I’ve ever had, but it changed my life completely.

I discovered that with just one simple ad that made an offer matched with the right audience, I could live a better, more secure lifestyle with more independence.

Two things you can take away from this: one, even small steps can create big breakthroughs. Two, info-marketing leads to an independent lifestyle where you don’t have to worry about what you’ll do if something happens to you and you are unable to work.

Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Click here to claim your customer-getting, sales-boosting tactics.


Dave Dee is one of Dan Kennedy's most successful students. Dave saw Dan speak over 16 years ago at one of the Peter Lowe Success Events when he was a struggling magician. He bought Magnetic Marketing and as you will hear when he tells you his story, his life changed in less than 90 days. Dave became a very serious student of Dan's by attending my seminars, joining his coaching group and most of all from implementing what he learned. For more money-making marketing tips, tactics and strategies, go to

6 Responses

  1. John Langley says:

    Hi Dave,

    Interesting angle on how you have to key your eye open to opportunities that may sometimes masquerade at first glance as threats.

  2. Shane says:

    I sell new homes to first home buyers. Online, should I exchange detail for report or try get 10 fields of info? Its these 10 fields which qualify them for my business.

  3. David says:

    So, I put in my name and email address for the FREE report and I still don’t have anything in my inbox or spam folders. :-(

  4. Ben says:

    Thanks for your article. I’ve just downloaded your ebook and I’m looking forward to implementing your teachings into my business. Your system looks impressive so far. I could definitely do with more targeted leads coming through my door.

  5. This was really very interesting blog post and I have got the report for free through online. Really it was helpful to me and it was an interesting angle.

  6. […] A HUGE Information Marketing Mistake You Must Avoid… By: Dave Dee on: October 3rd, 2013 No Comments Adding a second stream of income to my core business of being a professional magician was a big breakthrough for me. (Get the whole story at The Most Important Business Breakthrough In My Life…Could It Be Yours Too?) […]

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