One Magic Word That Will Bring You Better, More Lucrative Clients

By: Dave Dee on: June 20th, 2013 7 Comments

“I’m an author!”

I will never forget the day How To Turn Your Passion Into Profits was published I was finally able to say it.

That one magic word “author” brought me a great deal of pride and better yet it was an instant authority builder that let me skyrocket my consulting fees to $9,000 a day!!!

And I know it will bring you the same feeling.

Because I know I’m not alone when it comes to how badly I wanted to attain that goal.   According to a survey by the Jenkins Group, 4 out of 5 American Adults want to write a book.

And based on the demand we see for the topic at SuperConference and Info-SUMMIT, chances are better than good that you’ve thought about becoming an author too.

Plus, because you understand the power that the magic word “author” holds, you know that writing a book would…

  • Quickly position you as an expert.
  • Help you command more respect and authority in your field.
  • Serve as another way to attract pre-qualified clients.
  • Open doors for you to work with interesting people on better and more lucrative projects.

On Tuesday, Dan Kennedy dispelled two of the myths that stop people from adding that one magic word to their title. (If you missed that article, read The Surprising Answer To “How Long Should It Take To Write A Book?” here.)

Today, I’ll share six more tips to help you push past what stops you from scratching “become a published author” off your bucket list.

1)      Make it doable. Your book doesn’t have to be 200 pages. You could write a 50 page book and showcase your expertise about your business or niche. That means you could write just 475 words a day (about the length of an email) for 30 days and you’d have completed your book.

2)      Put your “best-selling author dream” aside. It’s a dream many have…to be a best-selling author and be offered a big advance by a publishing company. The fact is only about 2% of all books are picked up by a traditional publisher. (The good news is that there are much easier and much more profitable ways to get published than relying on traditional publishers.)

The idea of creating a great work of art could actually be stopping you from getting started—because you think your idea isn’t grand enough or you are too critical of what you write. By putting that dream aside, and instead focusing on the fact that your book will help your ideal prospect see you as a respected authority, you’ll be more likely to take action and write that book.

3)      Don’t edit. Just write. Don’t obsess about mistakes and quality, just write, write, write. Many people self-edit as they go, causing them to lose momentum.  Let your ideas flow freely and worry about fine tuning your words later.

4)      Talk instead of write. If you find it too difficult to stop from self-editing or you just have a hard time writing, try “talking your book” into a recording device. Then you can either transcribe your recording or pay a nominal fee to have someone else transcribe it.

5)      Create an outline before you start. You’ll find it much easier and faster if you brainstorm and lay out a working title, working chapter titles and what each chapter will cover before you start. Then stick to your outline.

6)      Don’t think of it as writing a book. Think of it as writing 16 articles or 12 chapters.  In other words, break what you’re writing down into smaller chunks. Thinking in terms of writing shorter items will make your task seem more doable. Plus you’ll get a sense of accomplishment with each section you write.

Writing a book won’t happen without a plan, but if you follow these tips and set a time limit to complete your book, you can do it.

And just think how great you’ll feel when you’re finally able to say…

“I’m an author.”

NOTE: Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Click here to claim your customer-getting, sales-boosting tactics.


Dave Dee is one of Dan Kennedy's most successful students. Dave saw Dan speak over 16 years ago at one of the Peter Lowe Success Events when he was a struggling magician. He bought Magnetic Marketing and as you will hear when he tells you his story, his life changed in less than 90 days. Dave became a very serious student of Dan's by attending my seminars, joining his coaching group and most of all from implementing what he learned. For more money-making marketing tips, tactics and strategies, go to

7 Responses

  1. Vikram says:

    Hi Dave,

    Thanks for the good article. I watched the webinar and it is really inspiring.

    And actually, I am loving GKIC! If you just stumble upon the free newsletter and follow the articles on website. You start to LEARN marketing that works.

  2. Murray Suid says:

    As someone who has had a few books published, I know that Dave’s advice is first-rate. I wish I had been given his insights when I was beginning. It would have saved me a lot of time and grief. I especially like his notion of breaking the job into small chunks. Incredibly, that’s how Tolstoy did it. While his finished books were sometimes close to 1000 pages, his workflow called for writing only two or three pages at a time. I also like the idea of talking the text. You don’t even have to use a recorder. I know of a number of writers who speak as they compose, then they type out what they “hear.” To put it simply: Writing is speech captured on paper–or on a screen.

  3. Sandra says:

    Great article. Practical advice and a whats stopping you message! Here’s to my first book!

  4. I have taken your advice exactly and written 2 books. Being a published author has given me the ability to stand out as an expert in my field and educate potential clients and patients about our services and products. A book will help you build your business and set you apart from your competition. Take the steps Dave has outlined here, and you too can be a author.

  5. Mark says:

    Hey Dave: Great article and extremely sound advice! Especially where you recommend that the thing to do is write first and edit later! I’ve currently got an ebook as a free lead generator for my specific niche audience, as well as a 50 page special report that I both sell and giveaway occasionally etc.

    Plus I have three audio products that I use in various ways too. So it looks like all that is left is joining you and becoming a published author!

    Great article and very sound practical expert advice. You’ve also sparked a few ideas for some future articles too! Thanks!

  6. Carl says:

    This is one of the best and most unique advice that I read about writing a book. I like tips no. 2, 3, and 4. I like the tip about recording your thoughts through a voice recorder. And I agree about putting your dreams aside and write the book first. After all, writing a book is about expressing and sharing your knowledge and thoughts to your audience.

  7. Lori Parr says:

    Thank you for your inspiring encouragement today. Found you by long-around-the -back-way from a morning post by AWAI, who was this morn showing me a picture of Dan Kennedy’s Dean Martin Rolls. Been reading about Dan all morning. Ystrdy, feeling that I will never achieve my goals as a writer. I am just writing my first book about lavender farming in cold climates-many people await it being published, but I got sidetracked in the farming. Meantime, been guest blogging, but brand new to it, have only done a couple and been paid.
    Needed this kick in the pants. Thank you so much.

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