The Power of Words

By: Brian Horn on: April 13th, 2011 18 Comments

Something VERY different for a GKIC blog…and even more so, cause the Internet guy is posting it (it has NOTHING to do with SEO or the Internet at all).

This is an absolutely AWESOME video that somone I was just hangin’ with in Australia over the last several days shared with me.

Its a very moving story, but also has a few great marketing lessons in it:

  • The difference a good headline can make.
  • The power of emotional copywriting.
  • The importance of having your marketing stand out from the crowd

In my Top 10 YouTube videos now!

Enjoy and share…


Brian Horn, of HornDog Search Marketing, is recognized by many as the "Glazer-Kennedy Secret Weapon", because of his role in helping not only Dan Kennedy and Bill Glazer with search engine optimization and social media, but also many of the top Information Marketers in the world. Brian shares SEO tips for small businesses over at at his blog,

18 Responses

  1. Olga Hermans says:

    Great, great video……words with great intention make a difference!

  2. Ron says:

    Great video. Shows the power of painting a picture and bringing emotion into the message.

  3. Brian says:

    I agree Ron and Olga.

    The first made me feel nothing…the 2nd made me tear up. Huge difference.

  4. What a simple yet powerful demonstration of the power of words, mind pictures, and emotion. Brilliant!

  5. Alan says:

    Beautiful…the power of message to market to medium match.

  6. Such a powerful message in under 2 minutes, one I’ll never forget. And THAT’s the power of the right words to connect with people at an emotional level. It’s worth watching many times. Thanks, Brian!

  7. Very cool video. Great demo on how crucial it is to understand what makes readers feel connected, and compelled to act, with great copywriting.

  8. Thomas John says:

    Fantastic lesson there. The first sign evokes emotion, but the second version evokes even more because it tells a story in just a few short words that people can relate to.

  9. Brilliant!!….

    and it also shows the power of good copy! :)

  10. Jonny H says:

    Yes Brian and Rabbi G., the copy really did what copy is supposed to do. Excellent short lesson.

  11. Wow. So simple. He didn’t even have to ask for help with that copy… it just flowed. Powerful.

  12. Elysa says:


    That video made me ugly cry. Old Yeller/Where The Red Fern Grows cry. Admittedly, I’m a crier, but *nothing* has provoked tears so quickly for me.

    Thank you for sharing.

  13. Rob Anspach says:

    thank you! I took the liberty of sharing it with my followers!

  14. That was amazing! Thanks for sharing this!


  16. Hello there, magnificent internet site. All of the ideas you created on have been really helpful. I tried to include in your Feed to my own news reader. Thanks

  17. David Hunter says:

    WOW! It’s all in how you say (or write) it.

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