The Magic Secret Used By TOP Advertising Strategists To Lift Response Far Above Ordinary

By: Dave Dee on: May 10th, 2014 1 Comment

During my days as a magician I learned a key secret that I still use in business today.

It was essential in, not only putting on an entertaining show, but in getting clients to book me, pay me well and refer me to others.

In fact, it helped me book far more shows than other magicians which had been practicing magic much, much longer than I had.

It’s a secret that the TOP and I mean the very top advertising strategists and copywriters use to lift their response far above the ordinary.

And yet, it’s a secret that most business people ignore.

What is this secret?

Making people believe.

Dan Kennedy says, “The secret behind every extraordinarily successful promoter, marketer, entrepreneur and the fortunes built by them, as well as most other institutions of size and scope, and behind the successful popularizing of anything is making people believe.”

Take Disney. They have an entire “Imagineering” department that is devoted to developing things to make people believe that Disney is the most ‘magical’ and ‘happiest’ place on earth.  One of the goals of this department is to deliver experiences that their audience will not find anywhere else.

A more obvious example comes from recording artist Justin Bieber with his constant message of “Believe.” Based on his unlikely rise to fame by way of YouTube, he’s built a fan base around the idea that anything can happen.

So how do you make people believe? Here are a few ways you can increase your own believability:

1)      Make yourself famous. Harry Houdini is arguably one of the most famous magicians. He was great at self-promotion. One of the ways he would generate publicity for his performances was to strip completely naked and get voluntarily thrown in jail. He’d then escape from the jail cell.  Two other examples of people who make people believe in what they say in part because they’re famous are Dr. Oz and financial advisor Suze Orman.

2)      Be confident. People are much more likely to believe someone who is confident than someone who is unsure of themselves. (Tweet this!) Rehearsing what you will say and how you will respond to questions from clients will make you appear more confident. (Darcy shared another way to boost your confidence level in The Two Reasons Why People Struggle Or Stall—And How To Get Unstuck[C1] .)

3)      Be fascinating. Last year at SuperConference, Sally Hogshead discussed how you could use your “fascination” to increase fees for your products and services. She pointed out that when all things are equal, whichever thing, person, product, business, service, etc. is the most fascinating will always win. (For more on how to use fascination to your advantage, read my article, “Yes, you’re fascinating, but are you using it to your advantage?”

To be successful at selling your product or service, people must believe in it and you. Determine what you can do today to start making your customers, clients or patients believe in both you and what you have to offer.

NOTE: Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Click here to claim your customer-getting, sales-boosting tactics.


Dave Dee is one of Dan Kennedy's most successful students. Dave saw Dan speak over 16 years ago at one of the Peter Lowe Success Events when he was a struggling magician. He bought Magnetic Marketing and as you will hear when he tells you his story, his life changed in less than 90 days. Dave became a very serious student of Dan's by attending my seminars, joining his coaching group and most of all from implementing what he learned. For more money-making marketing tips, tactics and strategies, go to

One Response

  1. Kent Wilson says:

    Thanks for the article.

    Noticed in the “About the Author: Dave Dee” bio that the word “my” at the end of the 4th line should probably be “his.”

    Have a great day!

    P.S. As a religious aside related to the article’s theme, getting people to “believe” is a prominent them in the New Testament Gospel of John. Lots of people know the famous verse (John 3:16) that ends with “…that whoever believes in him will not perish but have eternal life.” But the gospel includes a number of stories that reveal how people come to believe, often over time. So in the woman at the well story (chapter 4), she first knows Jesus as a man from another culture, then as a prophet, then eventually, as the Messiah. More obviously, in chapter 9 is a story of a blind man healed by Jesus. He first understands Jesus to be a man (vs 11), then a prophet (vs 17), then someone from God (vs 33), then he finally comes to believe (vs 38). More examples could follow, but notice the last 2 key verses at the end of chapter 20– “Now Jesus did many other signs in the presence of his disciples which are not written in this book. But these are written so that you may come to believe that Jesus is the Messiah, the Son of God, and that through believing you may have life in his name.” Finally, in John’s account of what happened after Jesus rose from the dead, he appears to Thomas and, after showing his wounded hands and side, tells Thomas not to be DISbelieving, but Believing. Lots of bibles translate it “doubting,” but the original Greek says “disbelieving.” So it’s interesting that even a writer of one of the Gospels takes great strides not only to present his message as believable, but also to share how those within the story itself came to believe. (sorry for the extended story…I really just meant to help correct the typo but then couldn’t help but seen the connections.)

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