The #1 Skill That Will Create the MOST Value to Your Business…

By: Dave Dee on: February 7th, 2015 4 Comments

There is ONE skill that every business owner/entrepreneur needs to develop in order to create the most long term value for his or her business.

And no, it isn’t accounting, technical know-how, or even the best way to use Social Media…  it’s actually much simpler: 


And if the basic notion of writing a sales letter sends shivers down your spine like fingernails scraping a blackboard – relax. You know your business better than anyone else. And you know how to communicate its virtues better than anyone else.

Even better – unless your competitors are tossing big numbers at hiring the very BEST A-Level copywriters on the planet to devastate any and all comers, odds favor the fact that little old you can craft a pretty darned good, pretty darned effective piece of copy.

You see you don’t HAVE to be the BEST copywriter. Remember this old joke… two guys hunting in the wood encounter an angry grizzly bear. One guy takes off immediately, the other stops to put on his tennis shoes. The other guy says, “What are you doing, you can’t outrun a Grizzly!” “I don’t have to outrun the bear.  I just have to outrun you!”

So don’t let the idea of writing COPY scare you – putting together a functional sales letter that outshines the competition is actually easier than you think. Here are some key things to consider when beginning the writing process:

1.) Don’t be intimidated by the idea or process of writing. There’s no magic, or genius, or Harvard degree required.

2.) Recognize and appreciate the value and power of your unique understanding of your business and its products, services and customers.

3.) Think “SELLING” – if you have successful sales experience, GREAT! Writing a sales letter much like sitting down at the kitchen table with Bob and Betty Consumer and just talking over what they want and finding a way to get it to them. Don’t get hung up on fancy words, slick sentences, none of that. Just sell.

4.) Just write. Just start writing and don’t worry about sounding elegant, intelligent, any of that. Get it down on paper. Write like you talk. Just write and write and write. Get the letter done.

5.) Avoid perfectionism. In most businesses, for most purposes, you don’t need a perfect sales letter to get good results. Follow a proven formula like “PROBLEM-AGITATE-SOLVE” and you’ll be miles ahead of your competition.  

Now I can’t guarantee you’ll get insanely great results – but I can make a virtual certain bet that if you follow these guidelines, you should be able to produce copy capable of fairly respectable results.

P.S. – Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Click here to claim your customer-getting, sales-boosting tactics.


Dave Dee is one of Dan Kennedy's most successful students. Dave saw Dan speak over 16 years ago at one of the Peter Lowe Success Events when he was a struggling magician. He bought Magnetic Marketing and as you will hear when he tells you his story, his life changed in less than 90 days. Dave became a very serious student of Dan's by attending my seminars, joining his coaching group and most of all from implementing what he learned. For more money-making marketing tips, tactics and strategies, go to

4 Responses

  1. Mark says:

    I’ve been writing copy for years now. Very difficult to get clients.

  2. David Hunter says:

    I’ve been learning all about cold calling lately… No, I don’t want to do it forever, but I want to learn how to make the appointments, get the sales by phone so I can improve my copywriting skills.

    And, cold walk ins to business. Eeek, it scares the daylights out of me, but what doesn’t kill you will only make you stronger… and richer! ha

  3. Do you fully comprehend what you’ve said here?

  4. Julius says:

    Without overly exaggerating, the Dan Kennedy people, you have made me a better
    entrepreneur.Thank you

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