Pricing Strategy

Pricing ‒ It’s More Flexible Than You Think

By: Dan Kennedy on: December 26th, 2016 11 Comments

Most small business owners operate in the dark when it comes to price. They guess at and ballpark what they should be charging. When it comes to research, that usually means taking a look at what the competition is asking and try to slightly undercut them. Cost analysis? That’s usually a panic move that results in reduced prices, which leads to smaller profit margins and jeopardizing the future. It’s time to shed some light on[…]


The Fallacy That Holds You Back

By: Dave Dee on: November 14th, 2015 7 Comments

I’ve heard it said dozens of times by dozens of “Guru’s” and it’s complete and utter crap.  They say it to try and be motivating, but in reality they are damaging one person after the next, and instead of helping you to make more money, the only one lining their pockets are them.  Well I’m here not only to expose the lie, but also to show you the truth…and while the lie may sound good[…]


Are You Making A Similar Mistake With Your Business As You Do With Your Mom?

By: Dan Kennedy on: February 5th, 2015 1 Comment

In honor of Mother’s Day, Jimmy Kimmel did a funny segment a week or so ago… He asked moms to share one shocking thing that their kids didn’t know about them. Moms revealed such things as how they mud wrestled naked in high school and entered and won a hot legs contest… Jimmy said the reason for asking the question was because a lot of people operate under the illusion that their mothers were never[…]