Why Should I Do Business With You?

By: Dan Kennedy on: October 15th, 2015 6 Comments

What’s in a slogan?  Not much apparently Recently I came across an extensive survey, by brand consultancy Emergence, done way back in 2003.  It measured the effectiveness of advertising slogans among 22 of the nations largest marketers that spend more than 100 million a year on ads.  Only six were recognized by more than 10% of the consumers surveyed. By the way, 10% isn’t exactly something to write home about! Funny enough Circuit City, Kmart[…]


How To Sell More When You Have Nothing Left To Sell

By: Dan Kennedy on: August 5th, 2015 5 Comments

I’ve often said “a buyer is a buyer is a buyer.” What I mean is that once a person proves their willingness, and ability, to buy a product or service, they are the MOST likely prospects to purchase more of that product or service. The woman who owns fifty pairs of shoes is certainly a better prospect for a 51st pair than the woman who owns none. BUT…many times you’ll find that you run out[…]


Give Your Business This “Special Advantage”

By: Dan Kennedy on: June 10th, 2015 1 Comment

Below is Gary Halbert’s verbiage, to give credit where credit’s due. It is profound. The way Gary explains it in a seminar is: if I offer to set you up in the fast food biz, with a hamburger joint, and you can have any one special advantage you want, what’ll it be?  A clown, special sauce, great burgers, a big ad budget?   He says he’ll take “a starving crowd.” The proof of this is true[…]


How To Build The Ultimate Marketing Calendar Using These 4 Strategies

By: Dave Dee on: May 21st, 2015 4 Comments

Would you like a steady stream of new customers, clients or patients predictably and reliably coming into your business, or website? Are you tired of the income roller-coaster that most small businesses face? Would you like to be able to generate a rush of traffic to your store or site on demand whenever you want? Obviously the answer to these three questions is “yes” but the problem most business owners face is that they don’t[…]


Your Road Map To Success: 10 Big Breakthroughs To Grow Your Business

By: Dan Kennedy on: March 31st, 2015 2 Comments

Over the past 30 years I’ve shared thousands of strategies to successfully get more customers, clients, and patients. But there are 10 tactics that are tried and true that I would suggest to any business owner, in any industry. As a small business owner who is wearing so many hats, you might think that you’ll be working 80 or 90 or 100 hours every week just to implement, let alone perfect, these tactics. But that’s[…]


The demise of direct mail – strictly a grand illusion

By: Dan Kennedy on: March 24th, 2015 18 Comments

“The reports of my death have been greatly exaggerated.” – Mark Twain Mark Twain was addressing his critics who were spreading rumors that he had passed away. In fact, Twain was very much alive and his popularity with readers was peaking. Twain also could have been talking about direct mail marketing, that tried-and-true form of advertising that’s been around for over 100 years and still going strong. The fact is direct mail is hardly dead.[…]


Mindset For Success

By: Nick Loise on: March 17th, 2015 No Comments

If you’ve been around the Magnetic Marketing|No B.S. world for some time, you’ll know that Dan has frequently written about the legendary magician Harry Houdini and how his REAL secret wasn’t his skills as a magician, it was his talents as a MARKETER that created fame and fortune. During his lifetime, everyone made a big deal over the “secrets” Houdini used to escape from any and all challenges. Many of those secrets and gimmicks he[…]