list building

The Golden Rule of Lead Generation

By: Dave Dee on: November 5th, 2015 4 Comments

There’s an old saying that “you shouldn’t believe your own press.” The point being that you need to think accurately about the reality of your business, and not be sucked into buying any kind of “happy happy” spin – even if it’s spin that you’ve worked hard to concoct and broadcast to the world. That level of self-awareness and accurate thinking underlies what some might call the “Golden Rule of Lead Generation,” which boils down[…]


A Simple 3-Step Test to See How Well You Know Your Customer…

By: Dan Kennedy on: November 3rd, 2015 3 Comments

My contention is that truly understanding the targeted prospect/customer is more important than any other element in marketing success. Yes, a true pro like me can often create offers, pitches, copy, etc. that will get satisfactory results even with a market I have little understanding of – but it’s not a very good situation. When I take on a project, I do my best to get in sync with the market. But quite truthfully, there[…]


How To Build The Ultimate Marketing Calendar Using These 4 Strategies

By: Dave Dee on: May 21st, 2015 4 Comments

Would you like a steady stream of new customers, clients or patients predictably and reliably coming into your business, or website? Are you tired of the income roller-coaster that most small businesses face? Would you like to be able to generate a rush of traffic to your store or site on demand whenever you want? Obviously the answer to these three questions is “yes” but the problem most business owners face is that they don’t[…]