Internet Marketing

3 Essential (and FREE) Google Tools for Successful Site Owners

By: admin on: May 11th, 2011 2 Comments

Any and every small business needs a web presence, and competition to win the attention of potential customers is tough. So I wanted to share 3 totally free tools from Google that you can use when you are starting out. Nothing new or ground breaking…but if you aren’t using these already, take the time to get them set up today. 1. Google Analytics Google Analytics is a tracking tool that can tell you all kinds[…]


Easiest (and Fastest) SEO Fix You Will Ever See

By: Brian Horn on: May 4th, 2011 23 Comments

Its been a couple weeks since I gave a hard core SEO tip, so guess its time for a good one. I want to show you an simple way to remedy a typical issue that leads lots of websites to not get the rankings that they could…that they really deserve. The issue is that most web desingers have never even heard of something called “First Link Priority”. What sucks is that websites (in particular those[…]


Lead Nurturing in 2011

By: Brian Horn on: April 6th, 2011 6 Comments

Lead generation has always been considered a critical part of our marketing . Lead nurturing refers to we build relationships with our prospective customers, as opposed to just blasting sales messages over and over. Strategies have evolved with the continuing advances in technology. Online marketing has become increasingly intrusive over the last few years. Technology improvements should have led to a more highly targeted strategy; however, consumers seem to be receiving a constant barrage of  ‘spam’ in[…]


Eavesdrop What the ENTIRE Internet is Saying About You

By: Brian Horn on: March 30th, 2011 4 Comments

You may, or may not have notices the “Discussions” option in Google recently. It allows you to specifically target either forums or Q+A …and it’s killer place to perform competitive intelligence and do a little research. Here’s 4 ways to leverage discussions for SEO + competitive intel: Search your competition. There’s a good chance you’ll find potential customers asking about features, alternatives, etc. This gives you a shot to present your business or product as[…]


Don’t Bitch and Moan…Take Advantage of The Latest Google Search Algorithm Update

By: Brian Horn on: March 23rd, 2011 7 Comments

Google changed its search algorithm in January and February of 2011 (known as the Farmer Update), giving basic importance to a website’s content. While in the past many websites that provided duplicate content or low quality content to their readers could reach high ranking levels through just link building, today its easier for websites that provide the public with unique content to be displayed on Google’s first page results. The internet seems to be acquiring[…]


Don’t Buy a Domain Names Before You Do This

By: Brian Horn on: March 16th, 2011 17 Comments

Many people on the internet create their own websites from scratch building it up with content and getting it indexed with search engines. One of the best ways to get a head start on this process, is to purchase an expired domain name. Everyday there are many domains that are expiring and you can find one that will help grow your business with the domain alone. An expired domain name can range in price. It[…]


Google is Going After Article Sites & Direct Marketers

By: Brian Horn on: March 9th, 2011 32 Comments

There have been more shakeups over at the “BIG G” since my post last week. March 2nd HUGE drops for some serious players that I feel have decent to even good content.  The following data is based on a dataset of one million keywords, which were checked before the update and yesterday. From this we  can determine the biggest loser of this algorithm-change. See the following chart (from # Domain Change SISTRIX (before) SISTRIX (after) #[…]


Google is SLAPPING Hard Lately…Here’s The Why and How to Fix It

By: Brian Horn on: March 2nd, 2011 9 Comments

You may or may not have seen the story in The New York Times about the SEO debacle involving JC Penney: The Dirty Little Secrets of Search (if that doesn’t work, read it here too) Basically, JC Penny got busted for using practices that were not inline with Google’s policies.  They got busted, and dropped from hundreds of #1 spots for terms like “dresses”, “bedding” and “area rugs” to #70 or higher over night. Internet[…]


4 Tips for Choosing a Domain Name

By: Brian Horn on: January 26th, 2011 22 Comments

Choosing the perfect domain name is essential if you want people to remember your business (or product) and keep coming back. Choosing the right domain name is important for many aspects of Internet marketing and there are some important considerations that you will need to understand before committing yourself to a certain web address. Following are some important tips to help you arrive at the best decision, whichever host you go for. 1 – Integrate[…]


Lead Capture: 3 Secrets to Creating a Landing Page Which Converts Like Crazy!

By: Brian Horn on: January 19th, 2011 8 Comments

Imagine you are deep in a Google-goggle session looking for something online, and you finally hit a page which causes you to fill out a form and hit submit. What made you do that? Whatever that was, chances are good it is what will make your landing page capture leads for you. Take a few minutes to consider the following landing page secrets, apply them to your landing page design, and you’ll soon be pulling[…]