Words matter. One of the things many people wonder about is what I do that can possibly justify fees of $18,800 to (more commonly) $100,000 to write an ad, sales letter campaign, video script, TV call to action, etc. The answer is simply that “words matter” and I’ve gotten good at picking and combining words that sell. I have a little, internal alarm bell that goes off when I hear or see “turn off words”[…]
READ MOREStill The Best “Big Darn Secret” I Use To Make Serious Money
One-Size-Fits-All Won’t Work for Websites
When you’re face-to-face with a customer, client, patient or prospect you can ask and answer questions, plus give them the personalized attention they need to feel as if your business and yours alone is THE one for them. This type of engagement is essential if you want to grow your business. And we’ve talked in the past about how to do this with direct mail, email and other forms of media. This one-on-one communication is[…]
READ MOREOne-Size-Fits-All Won’t Work for Websites
When you’re face-to-face with a customer, client, patient or prospect you can ask and answer questions, plus give them the personalized attention they need to feel as if your business and yours alone is THE one for them. This type of engagement is essential if you want to grow your business. And we’ve talked in the past about how to do this with direct mail, email and other forms of media. This one-on-one communication is[…]
READ MOREFour Steps To Creating A List Building Machine
“I need help building my list!” This is a universal problem that virtually every business owner has and it’s the number one thing we’re told by you that you need help with. This is a great thing for two reasons…first off it tells us you understand the value of a list. Recently I was in Chicago and went to a restaurant called Carnivale with Darcy and “the jewel” (aka Mike.) It’s one of Mikes favorite[…]
READ MOREThree Steps To Never Prospect Again
It’s been 40 years or more since I replaced old-fashioned prospecting grunt work for a 100% measurable way to attract a predictable, reliable stream of ideal clients. Success at getting qualified clients, customers, or patients has a lot more to do with understanding the real secrets of direct-response marketing…and a lot less to do with chasing after prospects. Whether you are just getting started in business or you’ve been in business for thirty years… believe[…]
READ MOREThe five types of sales funnels you need to create “income at will”
A few months ago, a business with a list well over a hundred thousand strong launched a campaign that was a total bust. Their list is highly targeted. They did a lot of research and spent a good deal of time creating an avatar of their ideal client. Their demographic is one where there is disposable income waiting to be snatched up. Their open rate and click-through rate was high. The copy was good and[…]
READ MORECreating Prosperity Regardless of the Economy
Everyone in our world thinks about money. If you aren’t doing well financially today, it is it definitely is NOT caused by a lack of opportunity. No matter what the media is saying, there are massive opportunities to reinvent yourself and your business to be profitable today. Yes, this means you might have to change directions, but so what? That is what smart people do! Life changes, businesses change, and trends change, but there are[…]
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