Information Marketing

Three Killer Headline Formulas That Could Skyrocket Your Conversion Rates…

By: Dave Dee on: July 19th, 2014 10 Comments

Recently I had an interesting conversation with one of our GKIC copywriters about how she cut down her writing time by 75 percent and skyrocketed conversion literally overnight. About six months into her intense study as a copywriter (dedicating about 20 hours a week learning her craft) she was still spending hours and hours just to write a headline for a salesletter. (A headline is like the hook at the beginning of a story. It[…]

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Dan Kennedy on the 4th of July

By: Dan Kennedy on: July 4th, 2014 23 Comments

I have a few thoughts, germane to what we are supposed to be celebrating on July 4th. Judge Napolitano: “The reverence we once held for privacy – and private rights with it – is virtually gone.” This is the sea change in America that will, at some point, be most regretted. We once closed our drapes. On Memorial Day, some nitwit actress, famous but not known to me, tweeted that, at 10 A.M., she had[…]

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How Do You Figure Out What Information To Sell?

By: Dan Kennedy on: June 26th, 2014 7 Comments

I’ve spent over 40 years as a serial entrepreneur and encourager of other entrepreneurs. I think all persons should be in business for themselves—at the very least working after-hours from their day job. I also believe that every entrepreneur should look at expanding their business by adding info-marketing. I know of no other business that can provide a similar type of income and security. Never before has it been as easy, fast and inexpensive to[…]

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How can Planning A Vacation Help You Create A More Profitable Business?

By: Dave Dee on: June 19th, 2014 4 Comments

I hope you are enjoying your summer. If you are like a lot of people I know, you are excited that school’s out and you’ve got big plans for a fun-filled summer. You might even have a vacation planned that you’re counting down the days until you leave. The funny thing is that often people give a great deal more thought to planning their vacations than they do to mapping out long-term success for their[…]

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What Actually Drives Success?

By: Dan Kennedy on: June 10th, 2014 6 Comments

On April 22, Peter Guber was interviewed on Fox Financial’s After The Bell show. Peter, you know, is the author of Tell To Win, an entertainment industry expert, movie producer and mogul, and a sports entrepreneur – his group owns the L.A. Dodgers (MLB) and the Golden State Warriors (NBA). He is speaking at the GKIC Info-Summit* this year, and I believe he is an Absolute Must-See & Hear Speaker. He knows what he’s doing,[…]

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5 Product Launch Tips From The Product Launch Master Jeff Walker

By: Darcy Juarez on: June 6th, 2014 3 Comments

Right before we had Jeff Walker, the creator of the Product Launch Formula, speak at the GKIC Info-Summit a few years back Jeff was gracious enough to share some of his best strategies with our members.  As I re-listened to this recently I realized how true these exact strategies still were today. The creator of the Product Launch Formula, Jeff is considered THE guy to go to when you want to launch a product or[…]

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One Of The Biggest Marketing Mistakes I See…3 Ways To Create Authority And Be a Big Fish!

By: Dave Dee on: April 15th, 2014 6 Comments

Last week a picture of a fountain centerpiece called “Colonel Crackers” from the opening of a world entrepreneurial crowd-funding festival in Jacksonville, Florida called One Spark made me think of one of the biggest marketing mistakes I see. The centerpiece, a giant, over-sized replica of a Goldfish Cracker swimming in a fountain inspires the question… Which is better? To be a big fish in a little pond or little fish in a big pond? It’s[…]

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How To Make This Tricky Part Of Your Business More Effective…

By: Darcy Juarez on: April 12th, 2014 5 Comments

Last week we talked a lot about the importance of making your customer feel like your business and your business alone is THE one for them. (See my article Dan Kennedy Warns: You can no longer afford to do this.) It’s a lot easier when you are face-to-face with someone because you can ask questions and give them personalized attention. However, to really grow your business, you have to be able to translate that feeling[…]

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Three Tips For Turning Your Hobby (Or Info-Product) Into A Long-Lasting, Money-Making Business

By: Darcy Juarez on: February 22nd, 2014 9 Comments

It all started as a result of schoolteacher Lori Lange looking for a way to stay home with her son. Famous in her circle of friends for organizing themed dinner parties, Lori was continually being asked to share her recipes … So she decided to start a food and entertainment blog where she posts recipes, party ideas, cooking experiences, diet suggestions and more. Now ten years later, her recipegirl.com site gets as many as 1.8[…]

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Bonus Evergreen Cash Machine Training!

By: Mike Stodola on: January 14th, 2014 1 Comment

Dave Dee Explains The Secret Stick Strategy Being Used For The Magnetic Marketing Launch…And How You Can Use This In Your Business Join Us Here On Friday, January 15th at 1:30 pm ET (10:30 am PT) to hear Dave Dee talk about the stick videos for the magnetic marketing launch…why they were created, the psychology behind each video and how you can use this in your business. Be sure to view the 5 stick videos[…]

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