Direct Response Marketing

Secrets Stolen From The Bat Cave! The Best Practices For Targeting And Optimization On Mobile Devices!

By: Darcy Juarez on: June 27th, 2017 No Comments

Batman: I’m not sure info-marketers are ready for this… PAUSE Jim Gordon: Shouldn’t the people know the TRUTH… …In today’s blog we’ve pulled a FAST one on Batman, and borrowed a blueprint from the Bat Cave! Don’t worry; we’ll get it back before anyone notices… Targeting and Optimization on Mobile devices! We’re going to reveal how you can divide your audience by operating system, device, in-app vs. mobile web, and dayparting… “POW!” Plus how to[…]


The Challenges Of Running A Successful Mobile Direct Response Campaign On A Small Screen

By: Darcy Juarez on: June 6th, 2017 3 Comments

The marketing world is changing at a frightening pace. The IGENERATION has taken over mainstream marketing. Google state 96% of consumers now research products or services on their mobile phone. Facebook released statistics that 1 billion of their 1.3 Billion users access their accounts via mobile each month! You’ll see it for yourself, the next time you visit Starbucks, almost everyone has a mobile devices glued to their hand while sipping their coffee! With Facebook,[…]


3 Simple Ways To Keep Your Customers Coming Back For More

By: Darcy Juarez on: May 31st, 2017 7 Comments

  Sounds simple, but I can tell you now there is a whole lot more to keeping your customers engaged than what meets the eye. (At this point I also urge you to open our previous blog post ‘Follow The Rules Of Engagement’ in a separate tab…) We say this all the time; there will always be someone who responds to your marketing efforts. Always. But that doesn’t mean your efforts are making you MONEY.[…]


Don’t Stop After One Email… Follow The Rules Of Engagement!

By: Nick Loise on: May 16th, 2017 2 Comments

  In the best interests of your business, your marketing follow-up strategy needs to tick a number of boxes. The real money is in the follow-up. As a business renegade you need to focus on more than just your product and its sales… how you reach out AFTERWARDS is also crucial to success. Bob Stone once said, “A follow-up to the same list within 30 to 45 days will pull 40% to 50% of the[…]


The 10 Rules of Direct Response Marketing

By: Darcy Juarez on: April 11th, 2017 7 Comments

If you’re in the Direct Response Marketing game, and you’re not already asking yourself, “what can I do to increase revenue FAST?” every minute of the day, then I urge you to continue reading. Freelance direct response copywriter Dean Rieck says: “Response is one of the five keys of successful direct marketing. And if you have that, the other four don’t matter.” Simply put, Direct Response Marketing is designed to provoke an IMMEDIATE response from[…]


Are There Holes In Your Bucket That Leak Profit?

By: Dan Kennedy on: August 5th, 2016 4 Comments

In my 40+ years in this business I’ve found something that never ceases to amaze me. People are more than willing to throw lots of money at new, unproven tactics when instead they would be better served spending the relatively small amount of time it’d take to fix the holes in their process that are leaking profits. Usually directly into their competitors’ wallets. Below I’m going to reveal the six areas I’ve found where you[…]


More Frequent Hot Spells Headed To Your Business Using These 3 Steps

By: Dave Dee on: August 3rd, 2016 1 Comment

Man, it’s been a hot summer! During this most recent heat wave, I read in Time Magazine that, “Meteorologists say heat waves like this one hit the northern hemisphere every year—even if they do not typically cover such a broad area—but in the coming decades Americans should expect stronger and more frequent hot spells.” Now, I’ll take a pass on the excessive heat in the summer, but when it comes to business…I prefer it HOT.[…]


Three Secrets About Wealth I Wish I’d Discovered Decades Sooner

By: Dan Kennedy on: May 14th, 2016 12 Comments

Truth is…there are many more I wish I’d known sooner than the three secrets I discuss here. But in the limited space I have, there is no way to summarize them all. I do my best to start using secrets as soon as I discover them, and to pass them along through my speaking and writing. I deal with these and other powerful discoveries in detail and in depth in places like my Wealth Attraction.[…]


Three Things Between You And Success

By: Nick Loise on: May 3rd, 2016 2 Comments

Having a successful small business isn’t easy for most. There’s a lot of bad information out there telling you to do things that quite frankly don’t work. You always have more stuff to do than there is time in the day. And worst of all, you’re not sure where the best place is to spend the time and money you do have.   BUT…being successful in business IS easy when you have three things in[…]


Five Things To Heat Up Your Spring Profits

By: Dave Dee on: April 14th, 2016 4 Comments

Ah spring! For most GKIC people, spring can never come soon enough. While listening to a recent weather forecast they mentioned spring was off to a warm start in some places even though “winter” storms continued to linger in others, I couldn’t help but think about the similarity to business forecasts. Some businesses are off to a great start. Their spring looks to be profitable and right on target with their goals. Some are still[…]