How To Get Your Point Across by Answering 4 Simple Questions [VIDEO]

By: Mike Koenigs on: February 12th, 2010 8 Comments

This video featuring Mike Koenigs, co-founder of Traffic Geyser, addresses how to get your point across to the 4 different personality types by answering 4 simple questions.


Michael Koenigs is the co-founder of Traffic Geyser, a push-button marketing automation system that lets you share your message, content and business with the entire planet - to every desktop computer, laptop, portable media device and mobile phone. He’s the go-to online video marketing guy for many big-name celebrity, authors and online marketers including Paula Abdul, Tony Robbins, John Assaraf from "The Secret", Brian Tracy and Mark Victor Hansen. His web site is

8 Responses

  1. Rob Anspach says:

    Why? What for? How? What if?
    4 questions your marketing must answer so it hits home with all personality traits.


  2. Outstanding advice from a phenomenal student and implementer of Glazer-Kennedy marketing strategies — and one of the sharpest people I’ve ever met.

    Thanks, Mike!

  3. Donna Kopf says:

    Thanks Michael!

    Great advice with a great outline. After you pointed out each personality type’s goals it makes it easy to be able to tailor a message for everyone, individually.

    Thanks again!

  4. Jim Ferrell says:

    Michael Koenigs product and questions realy work great. It took only days for me to dominate 2 different companies. You must reach all 4 personalities.

  5. Charles Ra says:

    great advice
    thanks Mike

  6. richidea says:

    Thanks for the tip. How can I apply this if I’m writing a sports article where I don’t sell or market products. I usually describe the live event to our readers. Same formula? Please help?

  7. Joel Helfer says:

    Great Video Mike.
    You took a complex problem, and simplified it.
    I am making a talk this week and you have clarified my thinking and approach
    Joel Helfer

  8. Rich

    Is your goal to do anything more than just describe an event? If you’re looking to persuade people in any way, then Mike’s tip is a great one. If you’re just being an objective reporter, it doesn’t seem necessary to me.

    From my journalism days in print, radio and tv broadcasting, I believe your role is simply to relate the Who, What, When, Where, Why and How.

    Can I ask: How do you apply GKIC marketing advice to your job as a sportswriter?

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