Archive for 2019

[SuperConference 2019 RECAP] Day 1 is in the books…

By: Bruno No B.S. Bull on: March 22nd, 2019 1 Comment

Bruno the Bull coming to you live from the Wealth by Entrepreneurship and by Marketing SuperConference… I’ve got to say, as a bull I had my reservations about coming to Texas (with rodeo’s being the state sport and all), but I’m sure glad I’m here in the room. Maybe you had reservations about coming too? Well, whatever the reason, put it on your calendar now to join me and the rest of the No B.S.[…]

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[SuperConference 2019 RECAP] How To Grow The Value In Your Business…

By: Bruno No B.S. Bull on: March 21st, 2019 No Comments

Bruno, No B.S.’s most eligible bachelor coming to you from inside the Wealth Zone in Dallas, Texas. As I write this, we just wrapped up the Pre-Day at the Wealth by Entrepreneurship and Marketing SuperConference… Focused on How To Grow The Value and Equity In Your Business, Even if You NEVER Plan To Sell… Attendees were able to discover how to make their businesses worth a whole lot more, even if they aren’t interested in[…]

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Ode to Lester Wunderman, father of direct marketing

By: Molly Morgan on: January 18th, 2019 3 Comments

This week we lost Lester Wunderman, known as the father of direct marketing.  He was 98. A college drop-out with no formal training in advertising, he got into the mail-order business when he and his brother, Irving, proposed that the two of them work for one salary split between them. He became the advertising executive who pioneered the modern techniques of “direct marketing,” a term he coined, first using it in a 1961 speech to[…]

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