Archive for 2016

Persistence Pays – A Foolproof 7 Step Email Follow Up Sequence

By: Nick Loise on: December 27th, 2016 4 Comments

Now’s the time to start your 7-Step email follow up sequence… Because systematic persistence produces success. What you’ll discover in this article is a systematic series of messages, each designed to build upon the previous ones… leading eventually to the inescapable conclusion that it’s time to sign on the dotted line.   EMAIL #1: Confirm Their Request   As soon as someone fills out and submits the form to get the shock-and-awe package sent to[…]


Pricing ‒ It’s More Flexible Than You Think

By: Dan Kennedy on: December 26th, 2016 11 Comments

Most small business owners operate in the dark when it comes to price. They guess at and ballpark what they should be charging. When it comes to research, that usually means taking a look at what the competition is asking and try to slightly undercut them. Cost analysis? That’s usually a panic move that results in reduced prices, which leads to smaller profit margins and jeopardizing the future. It’s time to shed some light on[…]


Sales Letter Secrets Part 2

By: Nick Loise on: December 20th, 2016 5 Comments

NB: This article is a continuation of last week’s, which you can find here. Why Just “Writing Copy” Isn’t Good Enough.   If you pick up most copywriting and marketing books, they’ll teach you how to do the basics. They’ll show you how to write a headline, close a sale, and insert “hypnotic commands” in your copy. They might even include templates you can “swipe and deploy” for your own business so their products are[…]


Sales Letter Secrets Part 1…

By: Nick Loise on: December 12th, 2016 4 Comments

This is truly where “rubber-meets-road” – the creation of your sales letter. It may not be THE most critical component in your Lead Generation System, but it certainly is ONE of the most critical – for a very simple reason: It’s Where You Ask for the Sale! Now this is often where a lot of business owners freeze up or freak out – “I’m not a writer!” they proclaim, “I barely even passed English!” If[…]


The Most Important Web Page You’ll Ever Build…

By: Nick Loise on: December 5th, 2016 1 Comment

The most important page in your whole website strategy is your lead capture page. This is also known as a squeeze page, and even though some people call it a landing page, it serves the same purpose. This is where you are going to drive all of your traffic with your postcard AND any other media you are using to drive traffic to your site. Any traffic is going to come to this page. And[…]


A Step By Step Guide To Taking Your Offline Leads Online

By: Nick Loise on: November 29th, 2016 10 Comments

We are now going to talk a VERY important form of marketing. The strategy we’re outlining here is both effective AND relatively inexpensive – postcards and integrating online marketing with offline marketing. So, we are going to talk about how to use offline methods to generate leads online. Why is this exciting? You can reach lots of highly targeted prospects. As we get into this, you will see why. It’s so easy. There are so[…]


Creating Killer Copy

By: Nick Loise on: November 22nd, 2016 10 Comments

If there’s a single skill you need to flourish as a Dan Kennedy style “Direct Response Marketer” it’s the ability to either write sales copy OR at least be able to recognize good copy. If this sounds daunting, don’t worry – the templates we’ve provided in this article give you a massive advantage over your competitors… most of which have absolutely ZERO clue about how to tell a brochure that sucks wind from a sales[…]


9 Steps To Producing An Effective Lead Generation Magnet

By: Nick Loise on: November 15th, 2016 8 Comments

Now that you understand the psychology behind the Lead Generation Magnet, and you have all your foundational information in place about your market and so on, it’s time to get down to the nuts and bolts of actually creating your LGM. In this example we’ll be using an audio recording which comes with a written report, but a lot of the lessons here can be applied to most types of Lead Generation Magnet. And we[…]


Three Uncomfortable Truths About Why Most Businesses NEVER Crack Through To Top Income

By: Dan Kennedy on: November 12th, 2016 13 Comments

It doesn’t much matter where you are in your business at the moment. You can be a well-established pro who knows his income ought to be higher. Or you can be a beginner coming out of the gate and trying to make your way…as long as you have your thinking straight and are serious about your business, you can hit the 7-figure income mark. However, there are three “uncomfortable truths” about why most small business[…]


Creating A Killer Offer

By: Nick Loise on: November 8th, 2016 2 Comments

You should already have in mind your ideal customer. A picture of the kind of person that you want your marketing efforts to attract. Now you’re ready to dig in deeply to figure out exactly what it is you’re going to offer them… Now what you offer them is NOT the same thing as what your business does. This is a KEY distinction. For example, you may run a Pizza shop. You make pizzas. But[…]