Archive for 2010

Seven Tips to Use a Resource Page to Make Extra Revenue from Your Business Website

By: Brian Horn on: December 15th, 2010 6 Comments

A resource page is a page on your blog or website containing a list of products and services that are likely to be useful to your audience. It is a great way to help your blog readership by informing them about products that you have found helpful and are likely to be helpful to them too. Best of all, you can set up a resource page without any additional cost. The greatest hidden benefit of[…]

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What Will They Say About You?

By: Dan Kennedy on: December 14th, 2010 1 Comment

Do you recall watching the coverage of the Pope’s death and funeral on TV? The founder of the Nat’l Speakers Association, Cavett Robert used to say that the size of your funeral will be determined by the weather. Maybe with that in mind, the Vatican moved the Pope’s funeral from afternoon to morning, to avoid predicted late day inclement weather. As you know, millions came to Rome to pay respects. Some number of less than[…]

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Can You Really Have It All?

By: Dan Kennedy on: December 13th, 2010 3 Comments

On Friday,  I discussed the courage needed to do business on your own terms. Now I would like to show you how you can Sooner Or Later, Sleep In Your Own Bed by sharing with you a little bit about my business and how it has evolved. I flew home to Cleveland from Chicago on a Saturday, leaving O’Hare on time, [2:40] PM, sunny day, scheduled to land [5:15] PM, at the track before first[…]

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His Last Words Were…

By: Dan Kennedy on: December 10th, 2010 4 Comments

In my last post I discussed the issue of price and knowing what your time and expertise are worth. Now let’s move on and talk about the courage you need to charge the prices you deserve for your time and expertise. What did Dan Rather say when he ended a long, long career at the CBS News anchor desk? First I say Good riddance. Hose off the trailer, tie up the dogs cuz company’s coming.[…]

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Is Price The Issue?

By: Dan Kennedy on: December 9th, 2010 6 Comments

In my last post, I discussed knowing what your customer is worth and knowing who to get rid of. Let me now ask you these questions. What is YOUR TIME worth? What is YOUR EXPERTISE worth? Here is an even better question. What are YOU worth? You must NEVER permit competitors, industry norms, community norms to set YOUR prices. Let me use my friend Pete Lillo, in his business as Pete-The-Printer (Pete-The-Printer.com) as simple example.[…]

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Knowing Who To Get Rid Of

By: Dan Kennedy on: December 7th, 2010 4 Comments

Yesterday, Bill Glazer discussed the idea of Less Is More… So let’s continue with that concept. But first let me ask you this important question. Do you know what a customer is worth to your business? During a session with some of my top clients we had one of the participants, an astute businesswoman, discussing one of three businesses she owned, the only one not making money, made the statement that each account was worth[…]

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Why Less Is More

By: Bill Glazer on: December 6th, 2010 5 Comments

When I first began speaking at Boot Camps, conferences, and seminars, I was always flattered by how many people would come up to me after my presentation and tell me that they would like to go into business with me. Of course, I seldom ever took them up on the offer even if I thought they actually had a good idea. Why? Because each activity you undertake eliminates the opportunity to pursue alternate (and more[…]

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Remembering Your Childhood Dreams

By: Brian Horn on: December 2nd, 2010 15 Comments

I want to take a break from my usual internet marketing post, and share something I learned on a trip to Australia this week (was down there speaking at a event for small business owners). On the flight over, I read the book “The Last Lecture” by Randy Pauch. I had seen the video a few years back when it became one of the most watched YouTube videos ever, but never read the book. Anyway,[…]

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What It Takes To Succeed

By: Bill Glazer on: November 30th, 2010 4 Comments

I wanted to take this opportunity to write about a subject that I often get asked about…… what it takes to be a successful entrepreneur. My father retuned from World War II and almost immediately opened up his own small menswear store. The evidence indicates he took to the task naturally, with true entrepreneurial drive. He was one of the best salesmen I ever saw and would think nothing about working thirteen hour days, six[…]

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Who Is Your Customer? Part II

By: Dan Kennedy on: November 29th, 2010 1 Comment

Let’s continue our discussion of Who is your customer and giving them what THEY want. Here is their dreaded situation: their lead generation advertising / mailings produced a good number of leads from a good source at an affordable cost but none converted to buyers. Incredibly, both of these marketers keep wanting to talk about generating more leads or tweaking the lead generation message. One thinks he can multiply zeroes by more mailings with the[…]

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