Archive for 2010

A Woman’s Best Friend

By: Dan Kennedy on: December 30th, 2010 6 Comments

WARNING:  If you are easily offended skip this post. More than half — 56% to be precise — of women feel that their household pets are more affectionate than their human partners, and 45% find the pets more physically attractive.* I believe I am ahead of Oprah, Phil and The View on this one. Apparently, the term ‘desperate housewives’ has deeper meaning, far beyond the frothy TV show. Humor or, depending on your perspective, fear[…]


The Way To Certain Success

By: Dan Kennedy on: December 29th, 2010 7 Comments

Align whatever it is that you sell, regardless of its price or its prospective buyers, regardless of media used, with the timeless, most fundamental motivations for parting with money. Fight the temptation and tendency to slip into selling based on your product or your service or your credibility — sell based on what actually motivates people to buy. Fight the temptation and tendency to believe your prospect or client is overly sophisticated or intellectual or[…]


The Old Is Still New…

By: Dan Kennedy on: December 28th, 2010 9 Comments

I want to share a discovery I just made from well over a century ago and how the simple rules still apply today. I recently got some reprints of a newspaper from the Civil War era. In its advertising section, I found an ad selling a book on how to meet and marry your ideal mate, a home study course to learn to play the piano at home, an ad for goop to grow hair,[…]


Are You Counting?

By: Dan Kennedy on: December 27th, 2010 4 Comments

Most of last week, I covered jealousy, envy, the cures for both and most importantly the quick and easy ways to fame and fortune. But now it is time to back up a minute and discover where you are right now and see if you are even heading in the right direction. How are you doing? Are you on pace, ahead or behind schedule with your every goal and objective? Do you know? A lot[…]


How To Quickly Be Famous Part II

By: Dan Kennedy on: December 23rd, 2010 4 Comments

Let’s continue our discussion on fame and fortune and the easiest ways for you to have both. I find it kind of funny when people see, but don’t model; when they say they want my kind of success and wealth and autonomy, but then don’t emulate the visible strategies that made and make it possible or aren’t willing to do the work. Happens all the time, though. Envy is pointless. Modeling is extremely useful. Almost[…]


Why Page Rank Isn’t Enough: Five Reasons Why They Hit the Back Button

By: Brian Horn on: December 22nd, 2010 2 Comments

Unless you’re new to internet marketing, you’ve already heard that improving your rank in Google search results is the best way to build traffic and generate leads for your online business. However true this is, the time and money you spend attracting people to your site won’t be worth a handful of common keywords if your landing page practically forces them to click away. Buyers in competitive markets understand the options they have, so your[…]


How to Quickly Become Famous with “Manufactured Celebrity”

By: Dan Kennedy on: December 21st, 2010 8 Comments

Let’s talk about fame and fortune and how you can have both. My local supermarket has a large, diversified selection of magazines – from Millionaire and Worth to Small Business Opportunities to People, US, Entertainment Weekly to Maxim and GQ to Good Housekeeping and Town & Country to Cigar, Player and Poker Weekly, etc. Paris Hilton for example, during the height of her popularity appeared on 13 of the 30 magazines in a magazine section.[…]


Don’t Envy Me – Join Me Part II

By: Dan Kennedy on: December 20th, 2010 4 Comments

Let’s continue our discussion about jealousy and envy and how to instantly overcome both. I’m using the information marketing business as metaphor and example. We could just as easily be talking about schucking everything, moving to the Bahamas and opening a resort. Or becoming a bestselling author. Or losing 50 pounds. Or making an extra million dollars this year. My point is, simply, if someone can do it, why not you? Dr. Paul Searby went[…]


Don’t Envy Me…Join Me

By: Dan Kennedy on: December 17th, 2010 1 Comment

Yesterday, I discussed the key ingredient that all successful entrepreneurs have in common. Now let ‘s talk about jealousy and envy and how you can instantly beat it instead of being beaten by it. I’ve actually lost track of the number of people I’ve led into information marketing. Over half of all the Gold/VIP Members are involved, many as second businesses in addition to their core businesses, others full-time. The info-business is a wonderful way[…]


Have You Got It?

By: Dan Kennedy on: December 16th, 2010 5 Comments

Let’s talk about some personal traits of the most successful entrepreneurs and business owners. Paul Newman is an inspiration. It’s my hope to age as he did. He was on Leno, while in L.A. for the Long Beach Grand Prix. At age 80, driving professionally in races. At age 78 or 79 , he did the 1,000 mile Baha endurance race in souped up dune buggy. Man, would I like to be able to function[…]